News
General marketing and technology news.
As Google embraces generative AI, news publishers chart courses into an uncertain future
The Drum
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News publishers have long been disproportionately dependent upon Google, the undisputed leader of online search. Roughly 40% of web traffic across media sites originates from Google, according to a De...
Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
Digiday
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X, formerly Twitter, is once again telling advertisers it’s serious about brand safety. Cue the eye rolls and déjà vu from marketers who’ve been on this merry-go-round since Elon Musk’s reign began in...
Meta’s testing a new bonus program for Threads creators to stimulate growth
Social Media Today
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Meta’s trying out a new way to boost its Twitter-like Threads app, with a new program that sees some threads creators getting paid for their posts. As reported by Business Insider, Meta’s currently tr...
New report suggests that X usage has declined 30% year-over-year
Social Media Today
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Another day, another third party report showing that X usage is in decline. Today, Edison Research has published its annual Infinite Dial report, which provides a snapshot of media trends, based on a ...
6 new Reddit Ads Manager features to simplify campaign creation and tracking
Search Engine Land
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Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with...