Paid ads
Discover links and resources related to online paid advertising.
9 rules to help ad platforms find your best customers
021 Newsletter
|
Meta and Google have taken over targeting and bidding. Here's how to structure the one signal that still determines what they optimize toward — your conversion event.
OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
Digiday
|
To bring in smaller advertisers to its ChatGPT ads pilot, OpenAI has also dropped its $50,000 minimum spend requirement, as CPA is on the way.
What are Google ad headlines?
Graphed
|
Discover how to craft compelling Google Ad headlines that boost performance. Learn best practices to grab attention and drive more clicks effectively.
How we dropped cost-per-lead from $250 to $25 with ads in Clay
The GTM Engineer
|
Most B2B companies waste half their paid ad budget showing ads to the wrong people. Clay built automated audience syncing from CRM data to cut CPL from $250 to $25 on LinkedIn.
Ads and AI: Leveraging AI creative in 2026
Social Media Examiner
|
Master AI ad tools like Kling and Sora to build a library of custom personas. Follow our guide to generate professional, compliant video ads in minutes.