Paid ads

Paid marketing is often used as a magic shortcut to growth, especially for startups eager to drive top of the funnel and new user acquisition. It seems like a dream from the outside – no matter what’s...

The most important question anyone asks when seeing your ad is: “Is this for me?” If you don’t answer that in 3 seconds → they’re gone forever. Always start your video ads with WHO should be watching....

Every new client gives me the same goal - more net new customers…at a higher ROAS. No problem. Some notes from the last 2 clients we’ve worked on below. Getting incremental new customers at the top of...

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are some of...

One trend that’s truly taking off in B2B right now is influencer marketing. Once seen primarily as a tool for consumer brands, influencer marketing has now evolved into a powerful strategy for B2B com...