Paid ads

Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny Marvin, ...

Should you try Advantage Plus Shopping on Facebook Ads? Probably. Here are the brands that should, the brands that might want to hold off, and everything I know right now about Advantage Plus shopping...

While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work more efficient and your campaigns more effectiv...

For many online retailers, META’s ever changing landscape can be a difficult platform to achieve sustainable and scalable results on. Volatility in the marketplace coupled with ever changing regulatio...

How do you scale paid media to drive more pipeline? How do you think about it in a framework that lets you build scale and grow the business faster? This post won’t get into tactical details and speci...