Paid ads

After several months of testing, Twitter is now making its Tweet replies ad placement option available for all app install campaigns, on both iOS and Android. As you can see in this example, the optio...

ikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social...

So how accurate are Facebook’s ad targeting options anyway? The platform has made headlines in recent years over its intricate audience targeting process, which learns about your traits and interests based on in-app activity, then funnel...

Managing successful paid media campaigns requires a synergy between your brand’s needs and the given ad platform’s rules of engagement. For a long time, the rules of engagement remained unchanged. However, within the past few years, some...

Facebook versus Google. Wherever you land on the great debate, the dynamic has always been thought of as demand generation via social; demand capture via search. After all, Google excels at capturing people in the middle or bottom of you...