Paid ads
Discover links and resources related to online paid advertising.
As gaming influencers rise in prominence, their podcasts provide new branding and sponsorship opportunities
Digiday
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Right now, everyone wants in on podcasts — including gaming influencers. For gaming and esports content creators who are well-established on Twitch and YouTube, podcasts create new opportunities to apply sponsorships and brand partnershi...
Using Facebook retargeting to increase conversion and feature adoption
Hull.io
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User adoption is the process of making your trial or new customers addicted to your product. It essentially teaches them how to solve problems and make your product an essential part of their lives. But you can’t do it with top of the fu...
Coca-Cola Pauses Social Media Advertising for 30 Days
Adweek
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The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their ad dollars. “There is no place for racism in the world, and there is no place for ra...
View-through vs. incrementality: A clear way to measure TV ad response [Video]
Tatari
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Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a mult...
Report: Addressable ads drive consumer engagement
Advanced Television
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Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collabora...