Paid ads

Black Friday and Cyber Monday are the biggest sales events of the year, but many brands stumble by making the same costly mistakes in their advertising. With increased competition and rising ad costs,...

Ours is a virtual couples therapy business and they’ve been using paid ads to grow 48% month on month. Very impressive stuff. In this post Adam shares with me everything he knows about using paid ads ...

Every marketer knows that authenticity sells. It can be hard to define what authenticity looks like, though. The same ad read feels forced from one creator, but authentic from another. One brand hops ...

79% of marketers say that paid advertising is vital to their success, and 80% of these companies use Google Ads for their PPC. And for good reason: advertising on Google has the potential to generate ...

Apple Search Ads can significantly boost your app's visibility, but selecting the right keywords and outpacing the competition can be challenging. Without proper insights, you risk missing out on valu...