Paid ads
Discover links and resources related to online paid advertising.
Is your business ready to start using LinkedIn Ads?
Marketing Land
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For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting th of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key d...
Facebook ranks last in digital trust among consumers
Business Insider
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When it comes to protecting users' personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter. According to Insider Intelligence's annual "US Digital Tru...
Bill Bernbach, Steve Jobs, and Marshall McLuhan walk into a cafe (and talk about advertising)
Fast Company
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At a cafe a long way from here (and whose name I am not at liberty to divulge), Bill Bernbach, Marshall McLuhan, and Steve Jobs met for a cup of chamomile and a slice of Heavenly Hash cake. While it’s impossible to vouch for the complete...
Paid social 101: The basics of running effective ads
Social Sprout
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Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaign...
What if performance advertising is just an analytics scam?
SparkToro
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In 2020, AirBnB cut $542 million of performance advertising spend and saw no measurable falloff in attributable sales. They continued this ad-slashing practice in 2021, with similarly eye-popping numbers. Could it be that all those ads d...