Paid ads

Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis. The analysis suggests an economy wi...

Whether it’s a straightforward, but tight win for former U.S. vice president Joe Biden or a protracted, messy contested election, the outcome of the presidential race is expected to have widespread impact on the U.S. media industry and t...

Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shop...

With the holiday season closing in, and brands looking to maximize their opportunities to make up what they can after an incredibly tough year, this week, Snapchat has provided some new pointers on how brands can get the most out of thei...

I wanted to get together a quick newsletter to chat about Ad Relevance Diagnostics on Facebook. These diagnostics are a few of the last “on-platform metrics” that we look at right now. Why? They directly impact performance AND they are n...