Paid ads

When it comes to B2B paid search, many assume that the company with the biggest budget wins. But spend management platform Ramp is taking an approach that shows strategic keyword selection and campaig...

Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially f...

Paid marketing is often used as a magic shortcut to growth, especially for startups eager to drive top of the funnel and new user acquisition. It seems like a dream from the outside – no matter what’s...

The most important question anyone asks when seeing your ad is: “Is this for me?” If you don’t answer that in 3 seconds → they’re gone forever. Always start your video ads with WHO should be watching....

Every new client gives me the same goal - more net new customers…at a higher ROAS. No problem. Some notes from the last 2 clients we’ve worked on below. Getting incremental new customers at the top of...