Paid ads
Discover links and resources related to online paid advertising.
How Jones Road collected 100K+ emails & generated 7 figures via TikTok ads
Marketing Examined
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Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails an...
Notes on how Facebook ads work
Inverted Passion
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I was studying Facebook ads system for Nintee, made some notes that you might find useful. Facebook ads work through auction: each ad opportunity has an auction, the winner of which is decided by tota...
The top 5 ads of 2023—and why Apple had the worst one
Fast Company
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Advertising! The majority of people spend a significant portion of their day actively trying to avoid ads, but the ones that are truly remarkable—good and bad—break through that default allergy to exc...
How to advertise on TikTok: A complete guide for creators
Fourthwall
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TikTok has quickly become one of the most popular social media platforms and has become a tool to break into advertising. If you're a creator or influencer looking to expand your reach, TikTok is a pl...
Google Display Ads: The expert guide for increasing your reach
Demand Curve
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The very first display ad appeared in 1994. It looked like this: And it got a 44% clickthrough rate. Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but the...