Paid ads

We conducted controlled testing of 67 Sponsored Content Ads in the LinkedIn news feed to measure their effectiveness amongst Business Decision Makers. The ad formats comprised of Single Image Ads and ...

A few years ago (before DTC advertising became the norm and TikTok changed the way we view videos), creative strategy was a relatively obscure term. Today — it's the number one priority for top-perfor...

Summer is here and shoppers are reinventing themselves for the season. That means they are more open than ever to switching brands or being tempted by Summer sales and promos. YOLO, as the kids say…🤓...

Busy? No? Good, get in. We’re going on a quest to make the perfect Facebook ad. “Being advanced means never not doing the basics,” says the muscular business bro Alex Hormozi. In the quest to make the...

Over the years, I’ve written on this very substack about different steps involved in developing good advertising. First, you have to know your audience and generate messaging and scripts. Then, at som...