Paid ads
Discover links and resources related to online paid advertising.
Personalize paid landing pages to reduce cost per lead
Mutiny
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When Fabien “Fab” David joined Notion, it was already a rapidly-growing startup. His job? Build on that organic momentum, meaningfully scaling the company’s paid advertising efforts and building marke...
Google Ads Performance Max adds brand exclusions, page feeds, video creation & more reporting
Search Engine Roundtable
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Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny Marvin, ...
Should you try Advantage Plus on Facebook Ads? [Video]
Dara Denney
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Should you try Advantage Plus Shopping on Facebook Ads? Probably. Here are the brands that should, the brands that might want to hold off, and everything I know right now about Advantage Plus shopping...
Quora Ads: Over $200K spent. Here’s what I learned
Ahrefs
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While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work more efficient and your campaigns more effectiv...
10 stand out ecommerce Meta advertising examples
eComOne
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For many online retailers, META’s ever changing landscape can be a difficult platform to achieve sustainable and scalable results on. Volatility in the marketplace coupled with ever changing regulatio...