Paid ads
Discover links and resources related to online paid advertising.
Google Display Ads: The expert guide for increasing your reach
Demand Curve
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The very first display ad appeared in 1994. It looked like this: And it got a 44% clickthrough rate. Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but the...
Yes, you should bid on your own branded terms
Portent
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One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really be bidding on their own branded terms – why pay money for clicks on their bran...
A beginner's guide to TV streaming advertising
Vibe.co
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In the last 5 years, streaming media has revolutionized the way Americans approach and consume television. Netflix may have started it all over a decade ago, but today’s landscape is unrecognizable co...
The ultimate guide to signage advertising
Sasha
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Hardware part pMurals, billboards, banners, menu boards, street address signs and digital/electronic displays arelays a massive role in how your solution runs. Here, you will discover some of the best...
3 ways your PPC campaigns positively impact your SEO
WhatConverts
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In the world of geometry, two parallel lines do not meet. No matter how far they extend—whether for thirty feet or thirty lightyears—they will never cross paths. Never touch. Never converge, even for ...