Just because you built it doesn't mean people will come. And just because you got press for it doesn't mean the people who came will stay. As the founder of PR startup JustReachOut.io, Dmitry Dragilev (@dragilev) knows these lessons well...

In order to eventually use public relations successfully, you must first have a basic understanding of what PR is. Public relations is a strategic process of communication used by individuals, businesses and organizations to create a pos...