PR

In order to eventually use public relations successfully, you must first have a basic understanding of what PR is. Public relations is a strategic process of communication used by individuals, businesses and organizations to create a pos...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more data-driven decisions. However, almo...

You might be a jewellery designer selling products online or an illustrator hoping to push some new prints – whatever you're doing to make a living; you need publicity in magazines, blogs, and newspapers to raise your profile and get new...

Just because you built it doesn't mean people will come. And just because you got press for it doesn't mean the people who came will stay. As the founder of PR startup JustReachOut.io, Dmitry Dragilev (@dragilev) knows these lessons well...