Product marketing

Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because inevitably I hear produ...

According to research by PricewaterhouseCoopers[1], one in three customers said they’d leave a brand after only one poor experience. Understanding what customers want is the key to brand differentiati...

We touch technology every day — from the ride-share service we call to get to work, to the credit card we swipe to purchase food, to the fitness app we use for our favorite workout. But rarely do we p...

Positioning is very difficult to do well and the same can be said for messaging. But oftentimes organizations rally around positioning, then pass off messaging (or what they might just see as ‘copywri...

This might sound self-evident, but in reality there are all sorts of pressures that might lead you to ship mediocre or even iffy work. We promised the feature! We spent a lot of time on it! It’s not h...