Product marketing
How to create a smarter go-to-market approach in 4 steps
Ann Handley
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Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: Do your sales and marketi...
Clay’s path to product-market fit — A 7-year 'overnight success'
First Round Review
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Clay co-founder and CEO Kareem Amin sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how he grappled with narrowing Clay’s scope and tactics for landing on the right ICP...
How to create messaging that your sales team will actually use
Olivine
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Before transitioning into Product Marketing, I spent a decade in sales, including over five years in the B2B SaaS space. During that time, my colleagues and I often found ourselves frustrated with mar...
Go-to-market troubleshooting: Let’s take it from the top
Kellblog
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So, you’re missing plan and revenue growth is down. Well, welcome to the club. You’re certainly not alone in these times. In this post, I’ll discuss what you can do about it – specifically, how you ca...
A guide to positioning with multiple products, segments, and personas
Positioning with April Dunford
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I am frequently asked about how we handle positioning where we have multiple products, serving multiple market segments, and being bought by a range of different personas. Do we need different positio...