How to match your messaging to your customers' needs and wants
According to research by PricewaterhouseCoopers, one in three customers said they’d leave a brand after only one poor experience. Understanding what customers want is the key to brand differentiati...
Retool’s path to product-market fit: Lessons for getting to 100 happy customers, faster
First Round Capital
We touch technology every day — from the ride-share service we call to get to work, to the credit card we swipe to purchase food, to the fitness app we use for our favorite workout. But rarely do we p...
Why messaging is just as important as positioning, with real-life examples
Positioning is very difficult to do well and the same can be said for messaging. But oftentimes organizations rally around positioning, then pass off messaging (or what they might just see as ‘copywri...
Seven shipping principles
This might sound self-evident, but in reality there are all sorts of pressures that might lead you to ship mediocre or even iffy work. We promised the feature! We spent a lot of time on it! It’s not h...
How to write a case study that wins clients (+ examples)
Case studies are social proof for SaaS companies. Airbnb has reviews, Uber has ratings, and you have case studies. It's almost certainly your highest leveraged and most utilized content tactic. While ...