Product marketing
You can't hack product positioning
Felicis
|
The popular lore of Silicon Valley goes something like this: a starry-eyed engineer is thinking about a new technology. Suddenly it hits them: the product. It's a lightning bolt from a geeky Zeus, the...
Leah's product market fit guide
Leah’s ProducTea
|
Product-market fit is an elaborate synonym for how much your users love your product and whether the market for it is big enough. In other words: “Are the market and product conditions in place for yo...
What we've learned about talking to users
PostHog
|
Welcome to our new newsletter, Product for Engineers. We launched it because (1) there’s a real dearth of resources for engineers (and technical founders) who want to level-up their product skills; an...
Using growth & product marketing strategy to position yourself on the right mountain
Olivine
|
When it comes to positioning, you only have a few mountains that you can climb before too many dollars and days have passed, so you need to ensure you’re at the right starting point. In today’s “do mo...
Leah's product-led growth guide
Leah’s ProducTea
|
Defining product-led growth is somewhat tricky. The concept has changed so much over the years - the term was used only in a B2B context at first! Still, we can isolate some common talking points: In ...