Product marketing
10 product launch pitfalls PMMs must avoid
Behind Product Lines
|
More products in the future will die a silent death. Not because they weren’t innovative enough, but because they failed to capture a sufficient piece of the attention pie. Building a great product is...
The rise of product marketing in Europe
The Product Marketer
|
To understand this, we need to look at what’s happening outside of our bubble. With US foreign policy shifting to a more cautious stance on Ukraine and global security, European leaders are recognisin...
The best homepage I’ve seen this year
Velocity Partners
|
Recently, we’ve been talking a lot about the power of marketing with a compelling value exchange. That’s because we’re convinced that one of the main drivers of the marketing effectiveness crisis in B...
Customer lifetime value: How to calculate and increase it
Customers Success Collective
|
What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits? What if we told you to stop focusing m...
The most common mistakes with pricing pages
Leah’s ProducTea
|
When you hide your prices your lead volume will increase. Sales will be happy initially most of the time but the overall quality of your pipeline starts to drop. The psychology is clear: modern B2B bu...