Product marketing
Positioning and pessimistic product thinking
Positioning with April Dunford
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One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec. One pattern I have seen that holds companies bac...
The PMM’s guide to customer conversations
Olivine
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Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing, IMO. So, let’s dive in. Forget Slack user groups, blasting a survey, or l...
No fluff guide to SaaS product marketing
House of Growth
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Product marketing is the go-to-marketing strategy of many successful SaaS enterprises. For Jessica Webb Kennedy, former product marketing senior team lead at Trello, product marketing is the glue that...
The roadmap to product/market fit… maybe
A Smart Bear
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This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas. What is the formula for going from an init...
Why positioning fails to make the jump from marketing to sales (and what to do about it)
Positioning with April Dunford
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Great B2B positioning will die inside the company if it doesn’t successfully make the jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way ...