Product marketing

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...

In a field as vast and diverse as Product Management, there are so many different types of Product Manager. One of the most common, aside from a regular PM is a Product Marketing Manager. If you’ve been job hunting for a while, you’ve pr...

Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motiva...