Product marketing

When there are similar products, the better go-to-market strategy wins. A go-to-market strategy isn't just about launching a product—it's the master plan that dictates how a company will introduce its...

I called myself an Innovation PM for most of my career. I specialized on lifting stuff up from the dirt, zero to one. It’s the thing that got me into product and why I still love this discipline so mu...

As a marketing advisor, I often evaluate startups’ messaging. Here’s what I look for: Is it rooted in customer insights? Does it emphasize the results the product delivers? Does it highlight compellin...

Everyone goes to your home page, therefore your home page has to speak to everyone, right? Buyers, users, existing customers, curious explorers, all working at companies large and small. Most companie...

Not many people would leave a role at a prestigious venture capital firm to teach themselves how to code and “make a bunch of things no one’s ever heard of.” But not many people are like Christina Cac...