Psychology

Frameworks and mental models for understanding how humans actually change their behavior. Covers what motivates change, why willpower fails, and the forces that shape habit formation.

Over decades of secrecy and solitude, Henry Darger worked obsessively at his art. He toiled tirelessly across several mediums, but his masterpiece was an illustrated epic novel. Verbosely titled “The ...

You're the e-commerce manager of a supplement brand. You've noticed a strange pattern in your customer data: people purchase 3 or 4 times, try different supplements, then leave and never come back. Yo...

Some boutique consulting firms are still doing marketing like it’s 2010: They rely on their partners’ networks for new business. They post some random content. And they occasionally hire an agency to ...

Philip Kotler taught you how to manage markets. Al Ries and Jack Trout taught you how to position in the mind. Seth Godin told you to connect through empathy. And Robert Greene whispered power in poet...