Psychology

Your potential customer is visiting your product page. They like what they see, but they’re unsure: should they buy it right now, or come back to it later? But you know they may never come back if the...

In my work with founders I always use as much science as I can. I vigorously read every research in behavioural science, psychology and neuroscience I can get my hands on, and use the new discoveries about ways to change users behaviour ...

Sustainable growth happens when your marketing is overflowing with empathy. This isn’t a new idea. More and more companies are working on understanding their customers and reflecting their customer’s ...

Canadian police had a problem with rowdy clubbers in the early 2000s. They made a mess in the streets after the clubs got closed. Shouting, fights, vandalizing… Every single weekend. People who lived ...

Have you been told that the human attention span is now 8 seconds, shorter than that of a goldfish? The internet and especially marketing companies have been inundated with exasperation at the “fact” ...