Psychology

Using 100 marketing managers from European business schools, the researchers began with two pilot studies to measure the presence of the false consensus effect among marketers as well as their own int...

What do you know about your customers? Do you know what actually makes them buy or why they choose you? Conventional wisdom says you can get to know your target audience by studying demographics such ...

Say you buy from one of these two promotions: Buy a blazer and get a matching tie for $60. Buy a $60 blazer and get a matching tie for free. They are the same thing, just framed differently. Now imagi...

Marketing is about understanding people. For too long marketers have fixated on consumers, customers, members, and users. While these are important what is critical is seeking to understand people as ...

When supermarket owner Sylvan Goldman invented the first shopping cart in 1937, customers didn't want to use them. Thinking they looked effeminate, men preferred to stick to handbaskets. And women, ti...