Psychology

When it comes to our life and decisions, we’re optimistic rationalizers. Every New Year’s Eve, we take resolutions that are grounded in perfectly valid reasons – reducing weight, quitting cigarettes, ...

Why do we buy diamond rings for engagement? Here's how a diamond cartel used the anchoring effect to change our behavior forever....

Steve Jobs said “Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’...

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns. Imagine going to a fancy 5-star restaurant. You order a rare and complex...

Your product might save your customers hundreds of hours a week or make them thousands of dollars overnight. But if it takes too long to see that happen, they’ll lose interest and cancel. The two bigg...