Psychology

When the Triple Whale team asked me to write a short article detailing the impact of consumer psychology in paid advertising, I knew this was going to be a challenge. How do you fit hundreds of years ...

Steve Jobs said: “The most powerful person in the world is the storyteller.” A study from Princeton shows the same parts of the brain light up in both the speaker and the listener of a story. Jobs use...

Imagine this… You’re looking to book a hotel for your next vacation. Excited for your first holiday in nearly three years, you narrow your choices down to two hotels. The first hotel offers two packag...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

When surveyed, 78.4% of managers thought it would be better to use a price of 1,999 Turkish Lira rather than 2,111 TL. Their reasoning was that 999 makes the product seem more discounted and affordabl...