Psychology

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology. I rarely pay attention to ads when scrolling. In fact, I n...

I recently gave a talk on Psychology and UX. My goal was to present a number of principles (or learnings) from psychological science that can help us design better experiences. In order to achieve tha...

It’s important to clearly distinguish between what people desire and how they fulfill them. Our desires usually remain the same, but methods of fulfillment keep changing. For example, the desire to ha...

To be successful, digital marketers often must be excellent psychologists. Knowing what makes people tick and placing those psychological triggers in the right way can be extremely helpful to increase conversion rates and reach better ma...

There are a few titles I’d like. World’s Richest Entrepreneur. Funniest Person on Earth. Most Viewed Article on the Internet. Now I had a new one to add to the list of titles I would never achieve (hmm, maybe that’s a new one to aspire t...