Psychology

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

When surveyed, 78.4% of managers thought it would be better to use a price of 1,999 Turkish Lira rather than 2,111 TL. Their reasoning was that 999 makes the product seem more discounted and affordabl...

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology. I rarely pay attention to ads when scrolling. In fact, I n...

I recently gave a talk on Psychology and UX. My goal was to present a number of principles (or learnings) from psychological science that can help us design better experiences. In order to achieve tha...

It’s important to clearly distinguish between what people desire and how they fulfill them. Our desires usually remain the same, but methods of fulfillment keep changing. For example, the desire to ha...