Psychology

The word psychology stems from the Greek word psyche, which is defined as “the human soul, mind or spirit.” Nowadays, we know this term as the study of the human mind and behavior. This discipline has branched out into various topics, fr...

This is another great case study created by the guys at Growth.Design that shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention)....

This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane). The other night I was in my couch watching Netflix's troubling docu-drama "Social Dilemma". I...

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience. Through this deep dive interactive case study, we'll discover how Amazon is able to drive high conversion rates fro...

If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It is a little—but only a little. Knowing when it’s time to transition from attracting leads and trust-building to sales is crucial, and making an ...