Psychology
Explore basic psychological concepts behind marketing various products [Resource]
Marketing-Schools
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Understanding the complex process with which the minds of consumers take is the holy grail of marketing. It is the key to creating wildly successful marketing campaigns and expanding the reach of whatever product you offer. And as any as...
Marketing Psychology: 5 Key Principles That Influence Consumer’s Behavior
Jibreel Naqvi
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Every marketer and advertiser wants to know what it takes to find ideal prospects. Smart marketers incorporate one or more psychological principles in their marketing campaigns, marketing strategy, and sales strategy. This helps them mak...
People evaluate emotionally and then rationalize their decision
Inverted Passion
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Many evolutionary psychologists believe that reason evolved to justify our actions to strangers. This justification was necessary because strangers couldn’t take one another’s claims at face value. Such claims had to be backed with reaso...
Psychology of Using Colors and Marketing
EDIT.org
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When designing the logo, the social media posts, or in general, the advertising campaign of your company, the chosen colors of the designs have a lot to do with the message you would like to convey. Colors also influence consumers in the...
How Michael Jackson marketed his weirdness to generate billions
Genius Turner
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One sleepy evening while riding the 1-Train, I was jolted awake by, “Cause this is thriller, thriller night.” It was a subway performer armed with a boombox. Not only was he decked out in Jackson’s trademark candy apple red jacket but he...