Psychology

There’s typically an information asymmetry between what sellers know about their products and what buyers know. From buyers’ perspective, while engaging in a potential purchase, they never have enough information to know whether what the...

Smell is one of the most underrated senses in our bodies, and scent is often overlooked in marketing as many people focus on creating visual and auditory cues and stimulation. We’re so often told that the “visuals matter” or “you need to...