Psychology
Psychology of Using Colors and Marketing
EDIT.org
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When designing the logo, the social media posts, or in general, the advertising campaign of your company, the chosen colors of the designs have a lot to do with the message you would like to convey. Colors also influence consumers in the...
How Michael Jackson marketed his weirdness to generate billions
Genius Turner
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One sleepy evening while riding the 1-Train, I was jolted awake by, “Cause this is thriller, thriller night.” It was a subway performer armed with a boombox. Not only was he decked out in Jackson’s trademark candy apple red jacket but he...
How to market to your customer’s inner spock
Jen McGahan
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Once I was buying a hot tub from a spa store in San Jose. After talking with the salesperson and imagining life with a bubbly hot tub just outside my bedroom door, I asked, “What would be the tax on that?” Immediately, the experienced sa...
The psychology of pain and its role in marketing
adQuadrant
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The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...
3 psychology lessons from the book: Ogilvy on Advertising
Louis-Xavier Lavallée
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I'm starting a new case study on the 🧠 psychology of ads... During my research, I re-read "Ogilvy On Advertising" and found a few gems (see slideshow below). Now, to make sure I don’t miss anything… What are some of the best (or worst) ...