Psychology
Why users ignore AI explanations (and what we can do about it)
UX Psychology
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As AI systems become more sophisticated and opaque, the field of explainable AI (XAI) has emerged to address a fundamental problem: how can users appropriately trust and rely on systems they don't und...
These 4 psychology experiments changed marketing forever
Ecom Circle
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The biggest breakthroughs in marketing didn’t come from CMO war rooms or flashy Super Bowl ads. But from quiet psychology labs with clipboards, stopwatches, and very confused college students? In this...
The neuroscience of TikTok, and the psychological benefits of slow media
Neuroscience Of
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On one level, this was a concert like any other - there was an audience, a venue, security, and ticket takers. However, when these concert goers together on February 5th, 2024, in the German town of H...
How to drive consumer behavior using the psychology of memory
Neuroscience Of
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You wake up every morning as a slightly different person. What’s the glue that holds you together through time, making you feel like an enduring entity? It's your memory. Memory is a crucial human abi...
Your product’s benefits must seem related
Science Says
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You’re down with a bad cough and are at the pharmacy to buy some medicine. You come across two options: CoughGone claims it relieves bad coughs and sore throats. HealthWell claims it relieves bad coug...