Psychology

The peak-end effect is when our minds use the peaks and ends of experiences to build a memory. Let’s see how it works with a story from Disneyland. And we’ll finish with other examples (a hotel chain ...

The concept of flow, as defined by psychologist Mihaly Csikszentmihalyi1 in the 1970s, describes a state of deep immersion and engagement in activities that people find both enjoyable and challenging....

Me+ uses a long onboarding flow full of questions, social proof, reassurance of value, gamification tactics, and more. Will you want to copy and paste all of these into your app? Probably not, but the...

In marketing, understanding the intricacies of consumer behavior is key to crafting strategies that resonate with consumers. Psychological biases, those ingrained tendencies that influence our decisio...

Humor is one of the most cost-effective skills to develop in the tech industry. But PMs aren’t necessarily known for their use of it. So when Tom Orbach reached out to me with his idea to write a deep...