Psychology

There is a common misbelief about how B2B buyers vs consumers make a purchase decision. You’ve probably heard it before. It goes like this: Consumers are emotional. They are prone to impulse buying. S...

Marketing is a constantly evolving field that requires a deep understanding of human psychology. By tapping into the way people think, feel, and behave, marketers can create more effective campaigns a...

Want to know how brand names like WD-40, Post-its, and Coca-Cola have stuck in the collective imagination so well that the brand is a byword for the category itself? Science Says a few key rules can m...

Learn how McDonalds used psychology to increase their global revenues by 15% with their “state-of-the-art” self-serve kiosks. I just landed in London for work, when I saw a familiar sign...Let's try o...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...