Psychology

How can a business create value for customers? And how can you increase it without changing much about the product or service? Let’s think together. 1. Benefits: Functional benefits are always a facto...

Imagine you’ve just had the best French Toast of your life. It was so delicious - so perfect - that you want your best friend to be able to understand just how wonderful it was. Trouble is, they weren...

In 1963, Aston Martin had to make a challenging decision. They had a successful racing team. But the company was struggling financially. And the costs of maintaining a racing team became unbearable. S...

When people want to buy your product, they often look for discounts. They search Google for “[Company] coupon code”. But more often than not, they only find expired or fake codes from random sketchy s...

The peak-end effect is when our minds use the peaks and ends of experiences to build a memory. Let’s see how it works with a story from Disneyland. And we’ll finish with other examples (a hotel chain ...