Psychology

Previously, CXL Institute published research we did on the order of pricing plans. This study on the effects of highlighting particular pricing plans is a continuation of that study. It has the same e...

The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included j...

1. Eye contact keeps a conversation going. If you want to make a conversation go longer but don't know what to say, ask your conversational partner a question. After you've heard an answer, keep looki...

I’m going to be honest. Myself and Justin Scott are having a newsletter writing competition. We set out to write 7 newsletters in 7 days to have a backlog. I even took it a step further and have been ...

How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:...