Psychology

A little trick I use whenever I want to make my audience do something: Tell people NOT to do something. Yeah, it’s that simple. Imagine telling your audience, “Don't click this link!” and they do the ...

Learn how the new #1 App on the App Store uses psychology to promote wasteful consumerism during onboarding. This new Temu app I keep hearing about just came out of nowhere and went straight to the to...

You are searching for a new mattress online, looking for a bit of a comfort upgrade. However, before the new one comes in, the old one has to go. You’ll need to think where to bin it, and probably inv...

Imagine this… You’re on a roadtrip when hunger strikes. You rock up at the local take-out spot and you’re met with a menu you’ve never seen before. There are burgers, hotdogs, fries, chicken sandwiche...

You're putting some of your products on sale, as it’s time to get rid of some old stock. So you reduce last year’s baseball hats from $29.99 to $27.68, giving 7.7% off. “7.7% sounds a bit like a mouth...