Psychology

You're putting some of your products on sale, as it’s time to get rid of some old stock. So you reduce last year’s baseball hats from $29.99 to $27.68, giving 7.7% off. “7.7% sounds a bit like a mouth...

Most likely, you’re going to read this sentence and hit the back button. Still here? Good, then you’re likely to scan through a few paragraphs in this article and then give up. (Unless, you’re a long-...

Your potential customer is visiting your product page. They like what they see, but they’re unsure: should they buy it right now, or come back to it later? But you know they may never come back if the...

In my work with founders I always use as much science as I can. I vigorously read every research in behavioural science, psychology and neuroscience I can get my hands on, and use the new discoveries about ways to change users behaviour ...

Sustainable growth happens when your marketing is overflowing with empathy. This isn’t a new idea. More and more companies are working on understanding their customers and reflecting their customer’s ...