Psychology
The Trigger Technique: Turn buyer stories into smarter marketing campaigns
Customer Camp
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The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included j...
Most underrated psychological facts
Psychology Today
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1. Eye contact keeps a conversation going. If you want to make a conversation go longer but don't know what to say, ask your conversational partner a question. After you've heard an answer, keep looki...
The greatest skill of the 21st century (the top 1% exploit this)
Dan Koe
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I’m going to be honest. Myself and Justin Scott are having a newsletter writing competition. We set out to write 7 newsletters in 7 days to have a backlog. I even took it a step further and have been ...
Cognitive dissonance in marketing: How to make sales easy
Frontera
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How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:...
Play this 'chicken game' with your audience
Marketing Ideas
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A little trick I use whenever I want to make my audience do something: Tell people NOT to do something. Yeah, it’s that simple. Imagine telling your audience, “Don't click this link!” and they do the ...