Psychology

You are searching for a new mattress online, looking for a bit of a comfort upgrade. However, before the new one comes in, the old one has to go. You’ll need to think where to bin it, and probably inv...

Imagine this… You’re on a roadtrip when hunger strikes. You rock up at the local take-out spot and you’re met with a menu you’ve never seen before. There are burgers, hotdogs, fries, chicken sandwiche...

You're putting some of your products on sale, as it’s time to get rid of some old stock. So you reduce last year’s baseball hats from $29.99 to $27.68, giving 7.7% off. “7.7% sounds a bit like a mouth...

Most likely, you’re going to read this sentence and hit the back button. Still here? Good, then you’re likely to scan through a few paragraphs in this article and then give up. (Unless, you’re a long-...

Your potential customer is visiting your product page. They like what they see, but they’re unsure: should they buy it right now, or come back to it later? But you know they may never come back if the...