Psychology
Cognitive dissonance in marketing: How to make sales easy
Frontera
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How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:...
Play this 'chicken game' with your audience
Marketing Ideas
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A little trick I use whenever I want to make my audience do something: Tell people NOT to do something. Yeah, it’s that simple. Imagine telling your audience, “Don't click this link!” and they do the ...
The psychology of Temu’s casino-like shopping UX
Growth.Design
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Learn how the new #1 App on the App Store uses psychology to promote wasteful consumerism during onboarding. This new Temu app I keep hearing about just came out of nowhere and went straight to the to...
How take-back programs boost profits
Ariyh
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You are searching for a new mattress online, looking for a bit of a comfort upgrade. However, before the new one comes in, the old one has to go. You’ll need to think where to bin it, and probably inv...
The choice paradox
Customer Camp
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Imagine this… You’re on a roadtrip when hunger strikes. You rock up at the local take-out spot and you’re met with a menu you’ve never seen before. There are burgers, hotdogs, fries, chicken sandwiche...