Psychology
The choice paradox
Customer Camp
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Imagine this… You’re on a roadtrip when hunger strikes. You rock up at the local take-out spot and you’re met with a menu you’ve never seen before. There are burgers, hotdogs, fries, chicken sandwiche...
Use non-rounded discounts
Ariyh
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You're putting some of your products on sale, as it’s time to get rid of some old stock. So you reduce last year’s baseball hats from $29.99 to $27.68, giving 7.7% off. “7.7% sounds a bit like a mouth...
Why you will skim this article
Inverted Passion
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Most likely, you’re going to read this sentence and hit the back button. Still here? Good, then you’re likely to scan through a few paragraphs in this article and then give up. (Unless, you’re a long-...
Reassure, don’t pressure people
Ariyh
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Your potential customer is visiting your product page. They like what they see, but they’re unsure: should they buy it right now, or come back to it later? But you know they may never come back if the...
How to increase your marketing effectiveness with behavioral science [Video]
Ogilvy
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In my work with founders I always use as much science as I can. I vigorously read every research in behavioural science, psychology and neuroscience I can get my hands on, and use the new discoveries about ways to change users behaviour ...