Psychology
Psychographics and personas: How to get to the truth about why people buy
Hotjar
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What do you know about your customers? Do you know what actually makes them buy or why they choose you? Conventional wisdom says you can get to know your target audience by studying demographics such ...
Use ‘gifts’ to reduce product returns
Ariyh
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Say you buy from one of these two promotions: Buy a blazer and get a matching tie for $60. Buy a $60 blazer and get a matching tie for free. They are the same thing, just framed differently. Now imagi...
The future of marketing is people
Rishad Tobaccowala
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Marketing is about understanding people. For too long marketers have fixated on consumers, customers, members, and users. While these are important what is critical is seeking to understand people as ...
Marketing psychology: Influence buyer behavior
Demand Curve
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When supermarket owner Sylvan Goldman invented the first shopping cart in 1937, customers didn't want to use them. Thinking they looked effeminate, men preferred to stick to handbaskets. And women, ti...
Don Draper’s best ad pitch & the power of framing effect
Frontera
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The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for the Lucky Strike ad on Mad Men....