Psychology
How to craft messaging that converts
Kevan Lee
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Sustainable growth happens when your marketing is overflowing with empathy. This isn’t a new idea. More and more companies are working on understanding their customers and reflecting their customer’s ...
Psychological moonshots: Radical product improvements with little cost
Frontera
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Canadian police had a problem with rowdy clubbers in the early 2000s. They made a mess in the streets after the clubs got closed. Shouting, fights, vandalizing… Every single weekend. People who lived ...
Humans vs Goldfish: The battle for attention
Psychology with Arjun
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Have you been told that the human attention span is now 8 seconds, shorter than that of a goldfish? The internet and especially marketing companies have been inundated with exasperation at the “fact” ...
The psychology behind Loom's explosive growth
Growth.Design
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I went to a coworking space the other day. And when I opened my laptop—an email caught my attention. I never used Loom, but this video preview looks clean! Users tend to stick to default settings. Th...
The psychology of overcoming egocentric decision-making
Pop Neuro
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Using 100 marketing managers from European business schools, the researchers began with two pilot studies to measure the presence of the false consensus effect among marketers as well as their own int...