SEO

What on-page factors are associated with sites that see big gains or declines after Google updates? Turns out it’s not author boxes. Throughout 2023, Google released a series of Core, Spam, Review, an...

Appcues, which offers a product adoption and user onboarding software, revealed that a surprising 6% of their demos booked in November 2023 were sourced from ChatGPT. This begs the question: should co...

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “Fo...

In an analysis of 10,000 keyphrases where product reviews rank highly, Google’s increasingly prominent ‘Discussions and forums’ SERP feature was present in 7,702 of them. Reddit was the most dominant ...

A comprehensive SEO testing program allows you to identify winning changes and, equally, rule out losing ones. This means you’ll never have to roll the dice on a risky initiative again. More than this...