SEO

Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you c...

When you use internal links strategically, you signal that page A is related to page B. This helps Google understand the context of your pages and how different pages relate to each other. A solid int...

Google pulls accurate search results in a millisecond. But what if you need to narrow down your search? You may want results exclusively from your own site or a competitor’s website. That’s where thes...

In their bestselling book Blue Ocean Strategy, authors Chan Kim and Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete in different markets in different...

When testing title tag variations, we’re influencing two levers that can affect your performance in search. First, the new title tag being tested may impact the overall click-through rate of the searc...