SEO

In their bestselling book Blue Ocean Strategy, authors Chan Kim and Renée Mauborgne promote a creative approach to marketing. They contend that when companies compete in different markets in different...

When testing title tag variations, we’re influencing two levers that can affect your performance in search. First, the new title tag being tested may impact the overall click-through rate of the searc...

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insight...

Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows...

The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s case study, I sat down with their former Head of Organic Performance, Andy Francos, who led SEO f...