SEO
Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).
Does adding the ‘dateModified’ attribute to schema improve organic traffic?
SearchPilot
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This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Most of our Twitter following thought this test wouldn’t hav...
Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers
Eli Schwartz
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Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of r...
The 2nd order SEO effects of generative AI models
Kevin Indig
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The success of large language models (LLM) and generative AI is indisputable. Just 5 days after the launch of the public beta, Chat GPT crossed the one million user mark. The developer adoption of Sta...
How the ChatGPT watermark works and why it could be defeated
Search Engine Journal
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OpenAI’s ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarki...
Growing a niche website with SEO
Lasse Ravn
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At the beginning of 2022, I started using some of my free time on building a small niche website and experiment with search engine optimization (SEO). Here’s how it’s going. I’ve added a small FAQ at ...