SEO

Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants — or else fight over the scraps they leave behind. You know what this feels like:...

After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm update tremors and volatility. This new one seems to just be kicking off, some of the trac...

A few weeks ago my house had a septic-tank emergency, which is as awful as it sounds. As unspeakable things began to burble up from my shower drain, I did what any smartphone-dependent person would: I...

We’ve spoken before about the importance of testing title tags, even though Google now rewrites them at scale. The first SEO tests we typically recommend our customers to run are title tag tests; they...

Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify Topic Authority. These days SEO teams are overw...