SEO

Here’s the deal : I recently dug into some data in GA4 for our website and found that while Google Organic brings in more traffic, ChatGPT clicks convert way better — 6.8X better for free trial conver...

I’ve been bearish on programmatic SEO long before the proliferation of AI content scaling. Why? Because I’ve seen it fail more often than it succeeds. In March of 2024, Google escalated its war on sca...

Too many SEO efforts have no KPIs other than rankings, and if you read my newsletter regularly, you know how often I point out that rankings don’t pay bills. An ideal SEO KPI should be revenue (or som...

Keeping pace with AI is exhausting and overwhelming - and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I...

I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that Chat GPT or Perplexity users go through evaluation and exploration cycles (rem...