SEO

If you want your site to show up in ChatGPT, Perplexity, or Google's AI results, you need more than old-school SEO. Here's what you actually need to do, explained in plain English—no technical backgro...

Today, we’ll take a closer look at why calculating the ROI of GEO is such a complicated task. We’ll also look at why it’s still a critical part of marketing strategies that companies should look at as...

The easiest marketing wins come from improving what you already have. Of course, you’re going to create new content to support new products and services, answer audience questions, or in an effort to ...

With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is an open standard that co...

As Google’s algorithms improved, those barbaric attempts at optimization were weakened to the point of obsolescence, but the formula for search visibility remained the same at its essence: Write keywo...