SEO

Let me be clear upfront: I’m not claiming Discovery Engine is exposing the full architecture of Google AI Mode & AIO. They’re different products serving different purposes. But here’s what I am saying...

If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity, and Claude, not to me...

Lots of people in SEO are talking about how organic traffic is down in 2025. Some marketers are even reporting “massive” (40%+) drops in traffic and declaring that SEO is dead (it’s not, keep reading)...

"It's just SEO with a new name." "Write quality content and you'll be fine." "Marketers inventing problems again." I've been seeing people say LLM optimization is a myth. But then, (this week, actuall...

If you want your site to show up in ChatGPT, Perplexity, or Google's AI results, you need more than old-school SEO. Here's what you actually need to do, explained in plain English—no technical backgro...