SEO

Most SEOs understand that links are an official Google ranking factor. It’s also generally understood that external links (links from other websites) are typically more powerful than internal links (l...

Airbnb's new categories present an opportunity to grow non-branded traffic, but unfortunately, the company misses an important step. In 2020, Airbnb’s market capitalization (number of outstanding shar...

Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? If you work in SEO or just want to keep learning about it, SEOday is the online conference you’ve been looking for. ...

It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded as the first comprehensive guide to SEO and the under...

For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of...